The 21st Century Citizen. How do we Get Involved Today?

For the past ten years my partner at qmedia solutions and I have been doing a lot of pro bono work for a number of not-for-profits and charities. We've really enjoyed it but we wanted to do more. First we wanted to tell stories about some of the amazing people who had inspired us. And so we started with TV storytelling and on October 26th Get Involved had it's World Premiere on TVO-- Ontario's premiere public broadcaster. So far we have produced 25 profiles of amazing innovators, social entrepreneurs and activists. Take a look at our stories. Tell us what you think. Tell us about people or organizations that inspire you. During our research we sensed a growing movement growing all around us-- people realizing their skills and their expertise can be used not only to bring them financial rewards but deeper connection and meaning in their lives. And so our next step was to concieve of a website that would transform the inspiration of the television profiles and help propell people into action and Getinvolved.ca was born. Join the conversation...

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Wednesday, August 4, 2010

Tapping into Something Good

4,200 children die every day from water-related diseases.

Just $1 can provide a child with safe drinking water for 40 days.

UNICEF has improved the access of safe drinking water to 1.2 billion people, and educated another 1.2 billion on safe sanitation practices in over 100 countries.

But 900 million people worldwide continue to lack access to safe drinking water.

By 2015, UNICEF aims to cut that number in half.

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In 2007 the “Tap Project” was officially launched. New York city restaurant patrons were asked to pay $1 or more for tap water—an item typically offered to them for free. The money was donated to UNICEF to support their effort in providing clean drinking water to countries in need.

The “Tap Project 2010” puts a new twist on the campaign by placing a Dirty Water vending machine in the middle of Manhattan. Thirsty pedestrians are invited to purchase one of the eight “flavours” of bottled water that represent common diseases that affect the global poor: Malaria, Cholera, Typhoid, Dengue, Hepatitis, Dysentery, Salmonella, and Yellow Fever. Consumers are also encouraged to offer a one time $5 donation by texting “TAP” to UNICEF (864233).

All money raised through the 2010 UNICEF Tap Project will be allocated to the countries and areas UNICEF has identified as among the most in need. Those countries include Togo, Central African Republic, Vietnam, Guatemala and, of course, Haiti.

$1.5 million has been raised so far, but there is still plenty left to do. Join the many celebrities, corporations, restaurants and local government supporters by donating to the cause, and providing millions of children with safe drinking water. You can even donate by selling items on ebay!


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