Digital marketing guru Mitch Joel sat down with Digital U to discuss his take on social media trends. A committed blogger, entrepreneur and heavy metal music lover, the president of digital marketing firm Twist Image lives and breathes social media. To him it’s effortless, and he controls it, not the other way around.
Having just published his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, he continues to promote the marketing tome, while doing everything he's always done - blogging, public speaking, a weekly podcast, and work with clients in Twist Image offices in Toronto and Montreal.
Joel's book is a primer for every business on how it needs to strategize to be successful in the digital age. According to Joel: "The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business."
Among the themes Joel discusses with Digital U is transparency - to him transparency is easy, credibility is hard. And being a marketer, Joel gives insight on the conversation between consumers and brands. Joel notes consumers don't have control, but they do have volume.
View the podcast in full.
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